At Hashstar, nothing makes us more excited than an amazingly innovative new product idea. When launching a new brand, our approach is both concise and collaborative. We work closely with the client to develop a bespoke communications strategy that will give the brand and product a unique presence in the marketplace.
We identify key target media and create content to deliver maximum effect, with the full-spectrum of communications services on offer, delivering multi-platform content whenever required. We also use our experience of the industry to advise on product design, as well as offering consultancy on every aspect of the client's overall marketing and distribution strategy.
Hashstar is a communications agency tailor-made to help establish new brands, grow awareness and build a platform for sustained growth. We're about both long-term success and fast, measurable results – when we secured coverage in the Mail on Sunday for a new brand called Bedphones, the UK distributor sold out that same day – that’s the power of perfectly-executed PR.
HOW WE DID IT: Devialet
- Now one of the most talked about high-end audio companies in the world, when we began working with Devialet it was a small Parisian start-up with a single product based on an innovative new amp technology. Our job was to engage to press to drive publicity in the UK, as well as generating text for the brand’s website and brochures. We helped to ensure Devialet had the best possible start in life, mixing a plethora of awards from the specialist press with mainstream coverage from the likes of the Mail on Sunday, Daily Telegraph, Financial Times, GQ, Esquire, FHM, Grand Designs and Monocle.
HOW WE DID IT: Gramofon
- We were approached by Fon, who had recently completed a successful Kickstarter campaign for a clever, low-cost wireless music device called Gramofon. Fon wanted to establish Gramofon as a brand in its own right, building awareness of the brand/product among consumers with an effective and targeted media campaign in the UK.
- We drew up target lists, created a press release and bespoke press communications, and engaged our extensive network of press contacts to ensure coverage across a wide media spectrum, from consumer-facing tech press to national newspapers and other mainstream media – The Sun on Sunday, Metro, The Guardian, Financial Times, The Daily Telegraph, Q, NME, Esquire, Good Homes and many more.
HOW WE DID IT: Meters Music
- Meters Music was the last new client to sign with us in 2016. We began the campaign as we always do: getting under the skin of the brand and developing a completely unique narrative structure with which to give the media what they're looking for in terms of exciting, one-of-a-kind stories. In this case, we provided instant credibility to Meters by leveraging the expertise of parent company Ashdown Engineering, maker of musical instrument amplifiers to the world's best rock bands.
- A product launch at CES 2017 was the perfect way to start: our initially digital-first campaign resulted in a tsunami of great stories on both sides of the Atlantic, reaching an audience of more than a hundred million people. Major, full-page pieces in T3 and Stuff magazines followed, with Metro, the world's most popular free newspaper, kicking off the mainstream newspaper strand of the campaign. In addition, the company's rock'n'roll credentials were leveraged to gain valuable coverage in MOJO magazine.
