KEF had collaborated with renowned designer Ross Lovegrove before, on the MUON stereo loudspeakers, an incredible feat of luxury audio design that retails for £140,000 per pair. Now looking to collaborate again, this time on a much more accessible product, they hit upon the idea of MUO, a stunning portable Bluetooth speaker made from a beautiful piece of extruded aluminium, and KEF’s ingenious audio designs that would make it head and shoulders the best portable on the market.
Success was instant, and remained consistent. A five-star review from What Hi-Fi? on the day of launch set the tone for the campaign: a large number of five-star reviews and awards followed, including a 2015 What Hi-Fi? Award. Lifestyle and mainstream coverage was sought and achieved throughout, with MUO being featured in the UK’s two best-selling Sunday newspapers, to a combined audience of over ten million, as well as full-page features in top-tier tech publications WIRED, T3, Telegraph Luxury, and many more. Christmas gift guide coverage was also strong. A total online readership so far of 589,000,000 and an overall print readership of 24,500,000 is testament to the success of the campaign’s strong strategy and implementation.
